Having a good LinkedIn profile is a must-have in 2020. Especially now during the Coronavirus crisis when sadly a lot of people are losing their jobs and are using LinkedIn to find new opportunities. You have to stand out and get the attention of a potential employer. Here is why I’ve decided to share 5 tips on how to use LinkedIn to get a job in 2020. They will definitely help you land a job abroad or in your home country. I’ve been proactive for almost 2 years now on this platform and I have to say, it has done wonders for me but you have to stay consistent and engage with others on a daily basis. Before you start exploring LinkedIn and reaching out to potential employees, take a look at these 5 tips that helped me land jobs in the US and in Europe:
Set up a great profile
Connect with people and become an active member
Take online courses
Use the job search tool
1.Set up a great profile
Let’s start with setting up your profile, a profile that will help you stand out. First of all, you will need a good profile photo. Make sure that you’re using a photo of yourself and not some random person or an object (remember, credibility is everything). It is also important to use a high-resolution photo and without any distracting background. Besides the profile photo, you will also have to choose a background photo. Background photo should represent you and visually support the other parts of your profile. You can choose something neutral, something thar represents you or even showcase your product or service,
Great, now that you have your profile and background photo-ready, you can start filling out the headline and your summary. The headline is usually one of the first things that people notice on LinkedIn, besides your photo of course. Use it to say something about your position right now, the field of work you’re in or what you really want to do in the future. A summary is where you have the chance to share your own story. Apart from including your previous experiences, it is also important to incorporate the skills that matter. Show your potential employer what it is that you’re really passionate about and what are some of your goals for the future. People will definitely remember you more.
The next important thing is to list all the relevant experiences. Add all the previous companies that you worked with before and be thorough. Write down the tasks that may be relevant for your future employer. You can also include a short introduction of the company. Under the Education category, I would recommend adding some school projects that you’ve worked on and maybe also add a link to the website where those are shown (if you have them). In addition to experience and education, it is also important to showcase any other special skills that you have or additional languages that you speak. Maybe you’re also a volunteer or you have been a part of some larger events/conferences. Everything matters when you’re applying for jobs. The last thing that I would add here is asking for recommendations from previous employers and coworkers. You can ask them directly through LinkedIn and return the favor afterward. Having a good recommendation is always a nice addition to your profile.
Remember, take your time to create your profile and also keep it up to date. Great LinkedIn profile is an amazing addition to your resume and cover letter. It represents you in a professional way and will put you on the map.
2. Connect with people and become an active member
Connecting with other LinkedIn members is the next important step you have to take. I admit, it sometimes can be a little intimidating, because most of them are strangers to you in the beginning and that’s why you have to start slowly. Find people from your industry and invite them to join your network. Start liking and commenting on their posts and whenever you’re ready, send them a message saying that you’re looking for a new opportunity and asking if they know someone who would be able to help you or if they can give you some tips on how to continue your job search. You can also start the conversation by sharing some ideas and eventually inviting them to get a coffee or setting up a Skype meeting (if they live in another country) to discuss further on the topic. It is a real possibility that this will get you a new friend or a mentor on your way to your perfect job. Become an active LinkedIn member and engage with others on a daily basis. Building your own network will definitely help you grow on your career path.
3. Share content
When I started being active on LinkedIn I wasn’t really focused on sharing my own content. I was paying attention to what others were saying but I never really thought of posting something by myself. Then I realized that this is another great way to get noticed by other professionals. Sharing your ideas or your information on a specific topic can help others gain some extra knowledge and get you the attention of a potential employer. So basically it’s a win-win situation. I started by writing an article about how to prepare for a job interview because I already had a lot of experience in this area. You will find it here on my blog.
You can start by writing posts about a topic that you like and sharing some insights or posting your own article. If you have a blog, you should definitely add it to your profile and invite people to read it. One way of sharing content is also to post videos and we know that video is one of the greatest storytellers today. Videos make information easier to understand and they can quickly grab people’s attention. So if you don’t consider yourself as a shy person and you have a lot of knowledge that you can share, then this is the perfect option for you.
4. Take Online Courses
During Coronavirus lockdown I completed 3 different online courses. I basically became obsessed with them. Online courses are a great modern way of learning and acquiring new skills. You can take them at any time, at home, in a hotel, on the beach….whenever and wherever you want. Also compared to the traditional way of studying, they are much more affordable and some of the companies are even offering them for free. I would recommend Udemy, HubSpot Academy, Kajabi, and LinkedIn Learning platform.
You’re probably wondering what do online courses have anything to do with LinkedIn and finding the right job and the answer is: quite a lot. Besides learning new things, adding certificates from different online courses to your LinkedIn profile will give you some extra credibility and a bigger chance of getting discovered and potentially even recruited in the future. Having these certificates will show your potential employer that you’re self-motivated, naturally curious, and willing to invest your free time into learning.
5. Use the Job Search Tool
My last but not least tip would be to take advantage of the Linkedin job search engine. You will find it in the Jobs section (the little suitcase icon). It is really easy to use and there you will find job postings from all around the world. You can filter jobs by industry, company, date of the posting, experience level and much more. Just type in what kind of position you’re looking for and the location or the company. If you have doubts about a certain job posting and you don’t want to apply yet, you can also save it for later.
New jobs are posted by the hour so I would recommend checking it as often as possible. What I also love about it is that you can choose an Easy Apply option. Not all companies offer this in their job posting but if they do, you just have to upload your resume, cover letter, and answer a couple of short questions. After filling everything out, you just click Submit button and send them the application. Everything is done in less than 5 minutes.
LinkedIn Is Your BFF
As I already mentioned in one of my previous blog posts, LinkedIn will become one of your best friends while searching for a job abroad. Whenever I’m looking for a new opportunity, I always start with connecting with people there and also regularly checking the job search engine. People are willing to help you and even if they don’t give you the information you wanted, getting support from another professional is always welcome.
If you’re feeling a bit overwhelmed with all the information right now, don’t worry. Start with the first step, set up a profile, and then start building your network. Don’t forget to share content and become an active member of this big community. LinkedIn gives you the opportunity to set up your own online brand and that is what makes you even more interesting to recruiters and hiring managers.
I hope this blog post will help you on your way to getting a job you’ve always wanted. In case you already got the interview and you’re not sure how to prepare for it, you should check my post about this topic.
If you need any extra information about this topic, I’m here for you. Leave a comment or write an email to firstname.lastname@example.org.